Small Business Marketing: Thirteen Most Important Secrets

What are the most important things to remember when small business marketing?

Small-business marketing secrets to success are not really secrets at all. Jay Conrad Levinson has stated in his book, Secrets for Making Big Profits from Your Small Business: Guerrilla Marketing that small-business marketing secrets are not really secrets at all but are actually truisms which should be engraved on brass plaques in the offices of all companies who market or plan marketing programs. Many of these truisms have escaped the awareness of many small-business marketers. However, he stated that he felt it is virtually impossible to market a product well without putting these ideas into practice. His conclusion was that by merely learning these secrets and living them that you have probably accomplished about 80% of what you need to do to have significant success in your small business marketing program.

Few have taken a small business and made it a large business without learning these thirteen small business marketing ideas and having them firmly in place. You need to allow these ideas to become a part of your mental framework when conceptualizing your marketing plan.

These small business marketing secrets can now be revealed, and can all be summarized in thirteen words, with each ending in the letters "ent": commitment, investment, consistent, confident, patient, assortment, subsequent, convenient, amazement, measurement, involvement, dependent, and armament. Firmly integrating these small business marketing ideas into your marketing program and mindset will drive you toward unprecedented growth and development:

1. You must have commitment to your small business marketing program.

2. Think of your program as an investment.

3. See to it that your program is consistent.

4. Make your prospects confident in your firm.

5. You must be patient in order to keep the commitment.

6. You must see that marketing relies upon an assortment of weapons.

7. You must always remember that profits come subsequent to the sale.

8. You must run your company in a way that makes it convenient for your customers.

9. Put an element of amazement in your small business marketing.

10. Always use measurement to judge the effectiveness of your marketing weapons.

11. Establish an experience of involvement between you and your customers.

12. Learn to become dependent upon other businesses and them upon you.

13. You must become familiar and skilled, and include technology into your armament of small business marketing tools.

Information from Secrets for Making Big Profits from Your Small Business: Guerilla Marketing by Jay Conrad Levinson

Webpage by Paul Susic MA Licensed Psychologist Ph.D. Candidate CEO/President Susic Psychological Consulting P.C.