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Internet Business Online: A level playing field? 

Internet businesses online will continue to level the playing field

An internet business online provides an excellent opportunity for a worldwide presence for a small business. It is now quickly being recognized that an internet business online may yield significant profits for both small and very large companies.  Also, it is relatively easy for both large and small companies to establish a business on the web.  However, it seems that it may be relatively more advantageous for smaller companies over larger businesses for several reasons, including the ratio of profits attributable to the online enterprise, and also to the fact that the ever-changing world of the Internet requires an enormous amount of flexibility to facilitate the success of the Internet business online. 

Internet business online- Smaller businesses make proportionately more income from the internet: 

Although the expenditure of time and money may or may not be comparable between  large and smaller companies, small companies that build websites frequently generate as much revenue as the larger businesses related to their internet enterprises.  Relatively speaking, $1 million to a small company is a much higher percentage of income than to a larger company. This amount of profit to a larger company may be relatively insignificant, making it much less of a priority to the overall business operations.  Obviously, that level of revenue is not insignificant to a small Internet business online.

Internet business online-Larger companies may find an online business to be an afterthought: 

Small internet businesses online that have truly grasped the e-commerce concept frequently have benefited by increasing their market share. An Internet business online frequently is seen to be advantageous to a larger company only when a much smaller, unknown business has taken market share away from them. 

An internet business online may have incredible flexibility for the small business. 

Large bureaucracies are not known for their flexibility and speed of innovation. With a small internet business online, one individual with superb technical skills may be able to create a web site easily comparable to that of a large company in a very short period of time. It is much easier for a small business to change its internal infrastructure to adapt to the constantly changing face of e-commerce.  Large companies have a tendency to be much slower in responding to the need for innovation due to their huge bureaucracies, which may be a great detriment to an Internet business online.  This may be a huge advantage for small businesses who can innovate very quickly without dealing with the many levels of bureaucracy and the politics of a large business.  This will be one of the great challenges to large businesses trying to compete in the future with small businesses on the World Wide Web, in that they will need to change their internal infrastructure to provide flexible systems which support the ever-changing demands of an Internet business online.  

By Paul Susic MA Licensed Psychologist  Ph.D. Candidate  CEO/President  Susic Psychological Consulting P.C.